Sample Open Enrollment Email to Employees: Tips for Communicating Benefits Changes

Are you looking for an effective way to communicate your open enrollment plans to your employees? Look no further than our sample open enrollment email to employees. This email contains everything you need to convey important information and answer common questions, all in a clear and easily digestible format.

But don’t just take our word for it- take a look at the examples provided and see for yourself how they can be edited to fit your specific needs. With our straightforward approach and customizable templates, you can ensure that your employees are fully informed and prepared for open enrollment season.

So why wait? Take advantage of our sample open enrollment email to employees today and streamline the often-complicated process of communicating with your workforce. Whether you’re a small business or a large corporation, this tool is sure to make your open enrollment experience smoother and more successful than ever before.

The Ultimate Open Enrollment Email: A Structure for Maximum Engagement and Enrollment

As a business owner or HR leader, open enrollment season can be overwhelming – especially when you’re tasked with communicating complicated benefits information to employees. But fear not! With a little bit of planning and a solid structure, you can craft an open enrollment email that grabs attention, communicates information clearly, and boosts enrollment rates.

Here’s the ultimate structure for a sample open enrollment email:

1. Start with a Catchy Subject Line

Your subject line is the first thing employees will see when they receive your email, so it’s crucial to make it catchy and attention-grabbing. Consider what will make employees want to open the email and learn more about their benefits options. Some good examples might include:

  • Don’t Miss Out on These Amazing Benefits!
  • Get the Most out of Your Benefits Package this Year
  • Your Guide to Healthier and Happier Living

2. Address Employees Directly

Once employees open your email, make sure they feel seen and valued right away. Address them directly at the beginning of your message to create a sense of personal connection. Use language like “Dear Employees” or “Hi Team” to set a friendly and approachable tone.

3. Highlight Key Benefits Information

Next, it’s time to communicate the most important information about your benefits package. Be sure to highlight any major changes or updates this year, as well as any benefits that might be particularly appealing to employees. Use bullet points or bolded text to make information easier to read and scan.

4. Provide Context and Examples

To help employees understand the value of their benefits package, it’s important to provide context and real-world examples. Consider including stories or case studies of employees who have used their benefits effectively, or providing hypothetical situations to illustrate how certain benefits could be used. This can make the information feel more relevant and actionable.

5. Call to Action

To encourage employees to actually enroll in their benefits, you’ll need a strong call to action. Be clear about what employees need to do next (i.e. visit the benefits website, choose their plan, etc.) and provide any necessary links or resources. Use language that encourages action, like “Don’t wait – enroll now!”

6. Close with Gratitude and Encouragement

Finally, wrap up your email with a note of gratitude for employees’ hard work and dedication, and encourage them to take advantage of their benefits. Use language that shows appreciation and support, like “Thank you for all that you do – and remember, we’re here to help you make the most out of your benefits package!”

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With this structure in place, you’ll be well on your way to creating an open enrollment email that engages employees and boosts participation. Good luck!

Open Enrollment Email Templates

Healthcare Benefits Open Enrollment

Dear Employees,

It’s that time of the year again! The open enrollment period for healthcare benefits is upon us. You have the opportunity to review your current health benefits and make any necessary changes to ensure your coverage best fits your needs.

This year, we have added new coverage options for mental health and telemedicine services. Please visit the enrollment website for more information and to make your changes by the deadline.

Thank you for your dedication and hard work, and we hope you can find the coverage that suits you best.

Best regards,

[Your name]

Retirement Benefits Open Enrollment

Dear Employees,

We would like to inform you that the open enrollment period for retirement benefits is here. You have the opportunity to enroll, change, or adjust your retirement benefit plan for the upcoming year.

This year, we have added new options for investing in socially responsible funds, and our financial advisor will be available for consultation for employees who wish to participate.

Don’t forget to visit the enrollment website for more information and make your changes by the deadline.

Thank you for your dedication to the company and for planning ahead for your retirement.

Best regards,

[Your name]

FSA Open Enrollment

Dear Employees,

It’s that time of year again–the open enrollment period for Flexible Spending Accounts (FSAs) is here! This year, you can enroll or adjust your contributions for the upcoming year.

Please note that this year the maximum contribution has been increased to $2,750. We also have added a new FSA account for dependent care expenses.

Please visit the enrollment website for more information and to make your changes by the deadline.

Thank you for your hard work and dedication, and we hope to see you take advantage of this employee benefit program.

Best regards,

[Your name]

Voluntary Benefits Open Enrollment

Dear Employees,

We are excited to announce that the annual enrollment period for voluntary benefits is here! This year, you have the opportunity to enroll in or adjust your participation in various voluntary benefits, including dental and vision coverage, short-term and long-term disability, and life insurance.

Be sure to visit the enrollment website for more information and to make any necessary changes to your coverage. Taking advantage of these benefits is an excellent way to build a comprehensive benefits package tailored to your individual needs.

Thank you for your dedication to the company, and we hope you can take advantage of these voluntary benefits programs.

Best regards,

[Your name]

New Hire Open Enrollment

Dear [New employee name]

We want to extend a warm welcome and congratulate you on joining our team! As part of our new hire process, we are excited to provide you with information about our excellent employee benefits program and open enrollment period.

Please visit the enrollment website for detailed information on your new hire benefits, which include healthcare coverage, retirement benefits, and flexible spending accounts.

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We are thrilled to have you on board with us, and we hope you will find our benefits program a valuable perk of working in our company.

Best regards,

[Your name]

Benefit Plan Changes Open Enrollment

Dear Employees,

We would like to inform you that the open enrollment period for benefit plan changes is here. We have made some updates to our benefits plan, which include a new wellness program, enhanced retirement benefits, and focus on employee wellness.

Please visit the enrollment website for more information, and make any necessary updates to your coverage by the deadline.

We appreciate your dedicated service, and we hope these updates will benefit every employee in the company.

Warm regards,

[Your name]

Open Enrollment Follow-up

Dear Employees,

We want to remind everyone that the open enrollment period for benefits is ending soon. We hope that you have taken the opportunity to explore your benefits options and make any necessary changes.

Please note that the deadline is approaching fast, so do not hesitate to visit the enrollment website for more information and make your updates today.

We appreciate your hard work and dedication, and we hope you see these benefits programs as a valuable part of your employee experience with our company.

Best regards,

[Your name]

Tips for Crafting an Effective Open Enrollment Email to Employees

As an employer, open enrollment season can be a stressful time, with a significant amount of communication required to ensure that your employees understand their benefits options. One key piece of communication that can make or break your open enrollment season is the email to employees announcing open enrollment. Here are a few tips for crafting an effective open enrollment email to employees:

Keep it Simple

Your employees likely have a lot on their minds, and may not have much time to read through a lengthy email detailing all of their benefits options. Keep your email concise and to-the-point, outlining the key dates, deadlines, and options that employees need to know. If you have a lot of information to communicate, consider breaking it up into short paragraphs or bullet points.

Use Clear and Compelling Subject Lines

Employees are likely inundated with email every day, so it’s important to make your email stand out in their inbox. Use a subject line that clearly indicates the purpose of the email and why it’s important for employees to read. For example, “Open Enrollment is Here – Don’t Miss Out on These Benefits Options!”

Communicate the Benefits

Open enrollment season is all about benefits – make sure that your email clearly outlines the benefits options available to employees, along with any changes or updates from the previous year. It’s also a good idea to provide information on how employees can enroll in or make changes to their benefits, as well as any relevant deadlines.

Make it Personal

While it can be tempting to send out a mass email to all employees, personalization can go a long way in getting your message across. Consider tailoring your email to different groups of employees based on their benefits needs or preferences. For example, if you offer multiple health insurance plans, you could send one email to employees with families and another to employees without dependents.

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Provide Resources

Open enrollment can be overwhelming for employees, especially if they’re making decisions about benefits for the first time. Make it easy for employees to understand their options and get the information they need by providing resources such as videos, infographics, or links to helpful websites. You could also consider hosting informational sessions or offering one-on-one counseling to help employees navigate their benefits options.

By following these tips, you can craft an effective open enrollment email that helps your employees make informed decisions about their benefits. Remember, the key is to keep it simple, compelling, and tailored to your employees’ needs.

FAQs on Sample Open Enrollment Email to Employees


What is open enrollment?

Open enrollment is the time when employees can make changes or enroll in benefits offered by the employer.

When is the open enrollment period?

The open enrollment period starts on [insert date] and ends on [insert date].

What benefits can employees enroll in during the open enrollment period?

Employees can enroll in health, dental, vision, disability, life insurance, and other benefits offered by the employer.

Can employees make changes to their benefits outside of the open enrollment period?

Employees can only make changes to their benefits outside of the open enrollment period if they experience a qualifying life event such as marriage, birth of a child, or loss of coverage.

How do employees enroll in benefits during the open enrollment period?

Employees can enroll in benefits by logging into the employee benefits portal and following the instructions provided.

What happens if employees do not enroll in benefits during the open enrollment period?

If employees do not enroll in benefits during the open enrollment period, they will not be able to enroll in benefits until the next open enrollment period unless they experience a qualifying life event.

Can employees add dependents to their benefits during the open enrollment period?

Yes, employees can add dependents to their benefits during the open enrollment period.

Will there be any changes to the benefits offered?

Yes, there may be changes to the benefits offered. Please review the updated benefits package and summary of changes provided.

Who can employees contact if they have questions about open enrollment?

Employees can contact the HR department or the benefits administrator for assistance with open enrollment.

When will the new benefits coverage start?

The new benefits coverage will start on [insert date].

Wrapping Up

That brings us to the end of our sample open enrollment email to employees. We hope this guide has helped you to craft an email that will effectively communicate the important information your team needs to know. Remember to double-check all of your details and ensure that you’re being as clear and transparent as possible. Thanks for taking the time to read through this article and we would love to have you back for future updates. Have a great day!

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