Have you been neglecting past clients and feeling a little guilty about it? It’s time to stop feeling bad and start taking action to regain lost business. Reconnecting with past clients can be a powerful tool for growing your business, and what better way to do it than with a personalized email?
If you’re not sure where to start, don’t worry, we’ve got you covered. We’ve put together a collection of sample emails to reconnect with past clients that you can use as a starting point. From follow-up emails to re-engagement campaigns, our examples cover a range of scenarios and can be easily edited to suit your needs.
By reconnecting with past clients, you not only have the potential to win back their business but also gain valuable insights into what works and doesn’t for your company. It’s a win-win situation!
So, if you’re ready to make a move and reconnect with past clients, check out our sample emails and get started on taking your business to the next level.
The Perfect Structure for Reconnecting with Past Clients
Reaching out to past clients can be a daunting task, but it’s a necessary step to maintain relationships and potentially get new business. The key to success is to have a plan and a structure for your email that will capture their attention and make them want to reconnect with you. Here is the perfect structure for your email:
1. Greeting: Start by addressing the recipient by name and use a friendly tone. This will make the email feel more personal and show that you value their relationship.
2. Acknowledge Their Importance: Remind them of why they chose to work with you in the first place and how much you appreciate their business. This will show your gratitude towards them and help build a connection.
3. Update Them: Let them know what you have been up to since you last spoke and any updates on your business. This will show that you are proactive and still working hard to improve your work and services.
4. Offer Value: Provide some valuable information or insights that might be of interest to them. This could be relevant news or industry insights, upcoming events that you think they might be interested in, or just some tips and tricks that might be helpful. This will show that you know their interests and that you are invested in their success.
5. Call-to-Action: End the email with a clear call-to-action that will encourage them to respond. This could be an invitation to catch up over coffee, a request for feedback on your latest project, or even just a request for their thoughts on your update. Whatever it may be, make sure it’s clear and actionable.
6. Closing: Always close with a warm and sincere message, thanking them for their time and expressing your eagerness to reconnect. This will leave a positive impression and help build a stronger relationship in the future.
Remember, the key to success in reconnecting with past clients is to be genuine, personable, and to offer value. By following this structure, you can successfully reconnect with your past clients and potentially open new doors for your business.
Email Templates to Reconnect with Past Clients
Checking in and Updating Our Services
Dear [Client Name],
It has been a while since we last spoke, and after looking through our records, I noticed that it has been some time since our last engagement.
I wanted to reach out and see how you are doing and update you on the new services we are offering. We have expanded our services and would love to update you on how we can better help you achieve your business goals.
Please let me know if you are interested in learning more about our new offerings and how we can continue to work together.
Best regards,
[Your Name]
Thank You for Your Business and Request for Testimonial
Dear [Client Name],
I wanted to take a moment to thank you for your business and the opportunity to work with you. Your trust in us is greatly appreciated.
We are constantly striving to improve our services, and we would love to hear your feedback. I was hoping that you might be willing to provide us with a testimonial about your experience working with our team. Your feedback can help us continue to improve and serve our clients better.
Thank you for considering our request, and please let me know if you have any questions or concerns.
Best regards,
[Your Name]
Invitation to an Upcoming Event
Dear [Client Name],
I hope this message finds you well. I wanted to reach out to you and provide you with an exclusive invitation to our upcoming event. We are excited to share new industry insights and innovative solution-providers.
We have planned a fun-filled, informative event with inspirational speakers, networking, and good food. It would be great to catch up with you, and we would love to have you attend as our special guest. Please let me know if you are interested, and we will provide you with all the details.
Thank you for your time, and we hope to see you soon.
Best regards,
[Your Name]
Wishing You a Happy Birthday and Reconnecting
Dear [Client Name],
Happy Birthday! I hope this message finds you well and that you are enjoying your special day.
I know it has been a while since we last spoke, but I wanted to take this opportunity to reconnect and hear more about the exciting new developments in your business. We would also love to share our latest innovations and what we can offer you to help grow your business even further.
Looking forward to hearing back from you soon, and have a great birthday celebration.
Best regards,
[Your Name]
Introduction of New Team Members
Dear [Client Name],
I hope this message finds you well. We have recently hired a few new team members and wanted to introduce them to you and the services they specialize in.
Our new team members bring a wealth of experience and unique perspectives to our team. I was hoping you would be interested in learning more about how they can help you and sharing your feedback with us.
Please let me know if you are interested in joining us for an introduction call, and we will arrange it shortly.
Best regards,
[Your Name]
Making Sure You Are Satisfied with Our Services
Dear [Client Name],
I hope this message finds you well and that your business is thriving. We are always looking for ways to improve our services, and I wanted to check in and make sure you are satisfied with our services.
We value your feedback and appreciate any suggestions you may have. Please let me know if there is anything we can do to improve the quality of our services.
Thank you for your time, and I look forward to hearing back from you soon.
Best regards,
[Your Name]
Informing You of Company Changes and Updates
Dear [Client Name],
I hope this email finds you well and that your business is thriving. It has been some time since we last spoke, and I wanted to update you on some changes and news regarding our company.
We have recently launched a new website, updated our services, and revamped our team structure. These changes should go a long way in improving the quality of our services.
We would love to hear your feedback on these changes and how we can further support your business’s needs. Please let me know if you are interested in connecting to discuss further.
Thank you for your time, and I hope to hear back from you soon.
Best regards,
[Your Name]
Tips for Reconnecting with Past Clients via Email
Reconnecting with past clients can be a great way to generate new business, but it’s important to approach it the right way. Here are some tips to help you create an effective email that will keep your past clients engaged:
- Personalize your email: Address your past clients by name, mention a specific project or interaction you had with them in the past, and show genuine interest in their well-being.
- Provide value: Rather than asking for something right off the bat, offer something of value to your past clients – whether that’s a helpful resource, an industry article, or a discount on your services.
- Avoid being pushy: Remember, you’re looking to build a relationship – not close a sale. Make your email casual and friendly, and don’t put pressure on your past clients to respond or take action.
- Keep it short: Attention spans are short, so keep your email brief and to the point. Use short paragraphs and bullet points to break up your text and make it easy to digest.
- Include a call-to-action: End your email with a clear call-to-action, such as asking your past client to respond with their thoughts or to schedule a quick call to catch up.
- Follow up: Don’t be discouraged if you don’t receive a response right away. Follow up a week or two later with a polite reminder, and continue to nurture the relationship over time.
By following these tips, you can create an email that not only reconnects with past clients but also builds rapport and lays the foundation for future business opportunities.
Frequently Asked Questions About Reconnecting with Past Clients
What is the purpose of this email?
The purpose of this email is to reach out to past clients with whom you haven’t worked in a while to reconnect and let them know that you are thinking of them.
Why is it important to reconnect with past clients?
Reconnecting with past clients can help build long-term relationships, increase customer loyalty, and potentially generate repeat business. It also helps to maintain a positive image for you and your business.
How should I address the past client in the email?
You should address the past client by their name and use an informal tone that feels natural and friendly.
What should I include in the email?
You should include a personalized greeting, mention something specific that you remember about working with them in the past, express your appreciation for their past business, and offer value in terms of new products or services that may be relevant to them.
What if I don’t receive a response to the email?
If you don’t receive a response, it doesn’t necessarily mean that the past client is not interested. They may be busy or not in need of your services at the moment. You can follow up with a reminder or a different offer at a later time.
How often should I send these types of emails?
It depends on your business and the nature of your relationship with the past clients. Sending an email every 3-6 months is a good practice to maintain a connection and keep them informed of your business updates.
Is it appropriate to include a sales pitch in the email?
Yes, it’s appropriate to include a sales pitch as long as it’s not the sole focus of the email and it’s presented in a way that provides value and benefits to the client.
Should I include a call to action in the email?
Yes, including a call to action (CTA) is important to prompt the client to take action. The CTA can be an invitation to schedule a call, visit your website, or download a resource.
What are some common mistakes to avoid when sending this type of email?
Common mistakes to avoid include sending a generic email, not personalizing the message, being too salesy or pushy, and not following up with non-responsive clients.
Can I use an email marketing tool to send these emails?
Yes, you can use an email marketing tool to send these emails. However, make sure to personalize the message and avoid sounding automated or impersonal.
Thanks for taking the time to read through my sample email to reconnect with past clients. Rekindling old relationships can be a daunting task, but with the right approach and tone, you can make it happen. Keep in mind that the key to successfully reconnecting with past clients is to be honest, genuine, and personal. So, take some time to craft a well-thought-out message that will resonate with your clients and make them feel valued. And remember, always follow up on your emails. It’s important to show your clients that you’re committed to staying in touch and providing them with the best possible service. Thanks again for reading, and I hope to see you back here soon for more tips on how to boost your business relationships!