Are you looking to reconnect with old clients but don’t know how to go about it? Look no further! We’ve compiled a sample email that you can use as a template to reach out to those valuable contacts and re-establish connections that may lead to new business opportunities.
At times, we can easily lose touch with old clients due to a variety of reasons such as new job roles, career changes, or simply the passing of time. However, reconnecting with these clients can lead to increased business opportunities and strengthened relationships.
We’ve created a sample email that you can tailor to your specific needs, as well as some examples that you can use and edit as needed. Our aim is to help you craft the perfect email that will capture the attention of your old clients and remind them of the value that you can offer.
So, if you’re ready to start reconnecting with your old clients and tap into new business opportunities, keep reading to find out how you can use our sample emails as a starting point to get back in touch.
The Best Structure for Sample Email to Reconnect with Old Clients
If you’re looking to reconnect with old clients through email, then you have come to the right place. Email reconnections can be challenging, but with the right structure, tone, and message, you can win them back and even strengthen your relationship with them. In this article, we’ll discuss the best structure for a sample email to reconnect with old clients, using Tim Ferriss’ writing style as our guide. So, let’s dive in.
1. Start with a Personal Greeting
The first thing you need to do when reaching out to old clients is to make them feel valued and appreciated. Start the email with a personal greeting that addresses them by their name. Avoid using generic openings such as ‘Dear Client’ or ‘To Whom It May Concern.’ Personalize the greeting, and mention a few things that show you remember them, such as ‘Hi John, it’s been a while since we last spoke. I hope you’ve been well since we worked on the project together.’
2. Express Gratitude
Once you’ve established a personal connection, express gratitude for the time you worked with them for their business. Thank them for the opportunity to work with their team, express appreciation for their trust and support, and tell them how much you enjoyed working with them.
3. Remind Them of Your Past Work
In the next paragraph, briefly remind them of the work you did together. Remind them of the specific project you worked on, and the results you achieved. You can mention how the collaboration has helped their business, and how it has helped you grow your skills and expertise.
4. Share Your Updates
The next paragraph should discuss your current work or business status. Talk about any updates or improvements that you have made in your area of work that can benefit them. Share your latest projects, clients you have worked with, or skills you have acquired since the last time you worked with them. This step is crucial because it establishes your competence and credibility.
5. Show Interest in Their Business
Show interest in their current business situation, their latest developments, or projects they are working on. This step makes the email more conversational rather than just a sales pitch. It also shows that you care about their success and are interested in helping them achieve their goals. You can ask questions, which show that you are attentive, respectful, and genuinely interested in their progress.
6. Propose a Plan to Work Together Again
FInally, end the email by inviting them to work with you again. Propose a potential collaboration that may benefit their business. Suggest a way to work together that shows that you care about their growth and success. You could come up with a proposal that outlines the scope of the work, timeline, and costs. It’s essential to make it clear that you are there to collaborate and help them achieve their goals, not just to make a sale.
Conclusion
Reconnecting with old clients can be a fantastic opportunity to strengthen your business relationships, but it has to be done correctly. Following the above structure, you can craft an email that is personal, appreciative, and professional. Remember to make it about them, not just about you. Keep it conversational, engaging, and offer a relevant proposal that they can’t refuse. Good luck!
Reconnecting with Old Clients – 7 Sample Emails
Checking in on Your Business
Dear [Client Name],
It’s been a while since we last spoke, and I wanted to take a moment to check in on you and your business. I hope things are going well. As we continue to navigate these challenging times, please know that my team and I are here to support you in any way that we can.
As a valued client, I wanted to remind you of the services we offer that may be of benefit to your business, such as [list services]. We would love the opportunity to reconnect and discuss how we can best serve your needs.
Best Regards,
[Your Name]
Thanking You for Your Business
Dear [Client Name],
It was a pleasure working with you in the past, and I wanted to take a moment to thank you for your business. I genuinely appreciated the trust you placed in me, and I hope our partnership was beneficial to your business.
I noticed that we haven’t had the chance to connect recently, and I was hoping we can change that. As we continue to grow, I would love to explore how we can work together again or even catch up to see how things have been since we last spoke.
Please let me know if you are open to reconnecting, and we can set up a call or meeting to discuss further.
Best Regards,
[Your Name]
Sharing an Industry Update
Dear [Client Name],
I came across an article the other day that I thought would be of interest to you and your business. The article [describe article content and its relevance to client business sector].
I hope you find this information valuable and thought-provoking. Our team at [company name] is continually staying ahead of the curve, and we would love the chance to discuss the latest industry developments with you further.
Looking forward to reconnecting and catching up soon.
Best,
[Your Name]
Introducing Recent Services and Offers
Dear [Client Name],
I hope this message finds you well. As a valued client, I wanted to share some exciting news with you. Our team has recently launched some new services and offers that I believe could benefit your business in [specific ways/services].
If you’re interested, I would love to set up a time to discuss these new offers and how they can help your business achieve its goals while staying within your budget.
Thank you for your time and consideration, and I look forward to reconnecting soon.
Best,
[Your Name]
Invitation to Attend an Event
Dear [Client Name],
I hope you and your colleagues are doing well. I wanted to bring to your attention an event that I think you and your team would find interesting. The event [name of the event] will be taking place on [date and time] and will feature [details about event/ speakers/guests].
As our client in the past, we wanted to extend an invitation to you to attend as our guest. We believe that this event will offer valuable insights and networking opportunities for your business.
Please let me know if you are interested in attending or if you have any questions or concerns. The team and I would love to catch up with you and your team at the event.
Best regards,
[Your Name]
Requesting Feedback on Our Services
Dear [Client Name],
I wanted to thank you for choosing to work with us in the past. It has been a while since our last collaboration, and I was hoping to reach out and check in with you and your business.
Additionally, I was hoping to ask a favor from you. As we constantly strive to improve our services and deliver the best experience possible to our clients, we would greatly appreciate your feedback on your experience working with us.
Your input and thoughts on [specific aspect of services] will help us to continue refining our approach and deliver better results to our clients.
Please let me know if this is something you would be willing to talk about. We could set up a short call or meet in person, whichever works best for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
Offering Assistance and Support
Dear [Client Name],
It has come to my attention that your business has been affected by [specific difficulty related to their industry or business sector]. I’m sorry to hear that your business has experienced these challenges, and I wanted to extend my support to you.
If you need any assistance or guidance on adapting to these changes, please don’t hesitate to reach out to me and my team. We are here to help you navigate these difficult times and work with you to keep your business on track.
Thank you for taking the time to consider my offer, and I look forward to hearing back from you soon.
Best Regards,
[Your Name]
Tips for Reconnecting with Old Clients via Email
Reconnecting with old clients can be challenging, but it is an important step in growing and sustaining your business. To make the process less daunting, here are some tips for crafting an effective email that will help you reconnect with your old clients:
Personalize your email
The first step in reconnecting with old clients is to personalize your email. Mention specific details about your previous interactions with the client, such as their past purchases or projects. This will show that you remember them and have taken the time to review your previous interactions with them.
Get straight to the point
Old clients are often busy and receive numerous emails every day. To capture their attention, get straight to the point and make your email concise and clear. Explain why you’re reaching out and what you hope to achieve from the reconnection.
Offer value
To make your email more enticing, offer your clients some value. It could be a discount for their next purchase or a free consultation session. Providing added value will show your clients that you’re committed to serving their needs and are willing to go the extra mile.
Use an appropriate tone
When crafting your email, keep in mind that it should be professional and warm, reflecting your brand’s personality and values. Avoid coming across as too pushy or desperate, as this can turn off your old clients.
Follow up
If you don’t receive a response to your email within a few days, don’t be discouraged. Follow up with a polite reminder and reaffirm your interest in reestablishing your relationship with the client. Persistence can make all the difference in rekindling connections with old clients.
In conclusion, reconnecting with old clients doesn’t have to be a daunting task. By customizing your email, getting to the point, offering value, using an appropriate tone, and following up, you can increase your chances of reestablishing productive relationships with old clients. Remember, it takes time and patience, but the payoff can be significant for the growth of your business.
FAQs about Reconnecting with Old Clients
What is the purpose of a sample email to reconnect with old clients?
The purpose of a sample email to reconnect with old clients is to re-establish contact with past clients, showcase your recent successes, and offer them your latest services/products.
How do I begin my email to reconnect with old clients?
Make sure your subject line is eye-catching, personal, and concise. Mention the specific project or product you worked on together and express your interest in reconnecting with them.
Is it appropriate to mention the amount of time that has passed since you last worked with the client?
Yes, it’s okay to mention how long it has been since you last spoke with a client, as it shows that you are aware of the time that has passed and that you genuinely want to reconnect with them.
What information should I include in the body of my email to old clients?
You should include details about your current services/products, your recent successes, and how these could benefit the client.
Should I mention any previous issues or disagreements with the old client?
No, avoid bringing up any previous negative experiences with the old client. Focus on the positive aspects of working together and how you can help them in the future.
How long should my email to old clients be?
Keep your email concise and to the point. Try to limit your email to 3-4 short paragraphs.
When should I follow up with a client who did not respond to my email?
Follow up with the client after a week or so if you have not heard back. Be polite and avoid being pushy or aggressive.
Should I include any attachments in my email to old clients?
Yes, you can include a link to your website, social media channels, or any relevant documents that showcase your products/services.
What should I do if the old client responds and wants to reconnect?
You should reply promptly and show interest in working with them again. Offer to schedule a call or meeting to discuss their needs and your services/products.
Is it appropriate to offer any discounts or deals to old clients?
Yes, it’s a good idea to offer any exclusive deals to old clients as a special incentive for them to reconnect with you. Make sure to mention these in your email.
Stay in touch with those who matter
That’s all for our sample email to reconnect with old clients, folks! We hope you found it helpful and can put it to good use. Remember, there’s nothing to lose by reaching out and reconnecting with old clients – you never know where it might lead. Thanks for taking the time to read and visit us again soon for more helpful content! Let’s stay connected.