As a business owner, it’s important to maintain strong connections with your clients – especially with the ones that have been with you from the beginning. After all, a loyal client base can be an invaluable asset to any business. Therefore, reaching out to old clients through email can be one of the easiest and most effective ways to rekindle the relationship.
If you’re uncertain about how to go about approaching these old clients or simply unsure about what to write to them, don’t worry! With a bit of creativity and a helping hand, crafting a thoughtful and engaging email that catches their attention is just within your reach.
That’s why we’ve put together a few sample emails that you can use as a template to send to your old clients. These templates are designed to be flexible and can be easily modified to suit your specific needs. Whether you’re asking them for feedback, offering a special promotion, or just simply checking in, these templates will give you a good idea of what to write.
So, if you’re ready to reconnect with old clients and reinvigorate your business relationships, we invite you to keep reading for some great examples of email templates that you can use today!
The Perfect Structure for a Sample Email to Old Clients for Business
If you are planning to send an email to your old clients for business purposes, it is essential to know the right structure that can help you get the desired response. As Tim Ferriss says, “Focus on being productive instead of busy,” your email should aim to deliver value in a concise and effective manner.
The ideal structure for a sample email to old clients for business purposes should consist of three essential parts:
Part One: Greetings and Personalization
The first part of your email should include a greeting that is personalized for your client. Address the recipient by their name and include a line that acknowledges your relationship with them. For example:
Dear [Client’s Name],
I hope this email finds you well. It has been a while since we last spoke, and I wanted to reach out to you personally to check in and see how your business has been faring in these challenging times.
Part Two: Value Proposition
The second part of your email should focus on delivering value. This is the part where you communicate your message and offer solutions that can help address any issues or concerns your old client may have. Be specific and clear about how your products or services can benefit them and make sure to highlight the unique advantages you offer. You can also provide samples, testimonials, or case studies to help support your value proposition. For instance:
I wanted to share with you an exciting new service that we have recently launched, which I believe can be of interest to you. With our new software, we can help streamline your business operations, reduce your workload, and enable you to focus on more critical activities. We have seen many of our clients achieve a significant increase in productivity and profitability by utilizing our services. Here are some case studies that showcase how our software has helped businesses like yours:
Part Three: Closing
The last part of your email should include a call to action and a closing note. Express gratitude for their time and consideration and invite them to take the next step by sharing their feedback or scheduling a follow-up call. Make sure to provide your contact information so that they can reach out to you if they require any further assistance. Here’s an example:
Once again, thank you for taking the time to read this email. I would be delighted to hear your thoughts and feedback on our new service. If you are interested in learning more, please feel free to visit our website or schedule a follow-up call. Here is my contact information:
By following this simple structure, you can create a compelling email that can help you reach out to your old clients for business purposes effectively. Remember to personalize your message, deliver value, and close with a call to action. And as Tim Ferriss says, “It’s not about hyper-activity; it’s about productivity.” Keep your message focused and direct, and you’ll have a higher chance of getting a positive response from your old clients.
7 Sample Emails to Old Clients for Business
Congratulations on Your Business Expansion!
Dear [Client Name],
Congratulations on the expansion of your business! It is always a joy to see our clients growing and excelling in their respective fields.
As a support system to your business, we would like to extend our services to you to help with your expansion process. Our team is equipped with the necessary skills and expertise to assist with your business needs, from website development to digital marketing.
Let us help you take your business to new heights. Please don’t hesitate to reach out if and when you need our assistance. Best of luck on your business expansion!
Sincerely,
[Your Name]
Happy Anniversary!
Dear [Client Name],
Happy anniversary! It has been a pleasure doing business with you for [number] years. We are grateful for the trust you have bestowed upon us and the partnership we have built over the years.
As we celebrate this milestone, we would like to extend our appreciation by offering you a discounted rate on our services for the next [number] months. This is just a small token of our gratitude for your loyalty to our company.
We look forward to many more years of partnership and business growth. Thank you for choosing us as your trusted partner.
Best regards,
[Your Name]
Introducing Our New Services
Dear [Client Name],
We are thrilled to announce that we are now offering new services to better cater to the needs of our clients. Our new offerings include [list of services].
With these new services, we are excited to expand our capabilities and help our clients achieve their business goals. If you are interested in learning more about our new services, please don’t hesitate to reach out to our team. We would be more than happy to discuss them with you in further detail.
Thank you, and we look forward to continued business growth with you.
Best regards,
[Your Name]
Happy Holidays!
Dear [Client Name],
As the holiday season approaches, we would like to take a moment to extend our warmest wishes to you and your loved ones. We hope that this holiday season brings you joy, peace, and prosperity.
It has been a pleasure working with you throughout the year, and we look forward to continuing our partnership in the new year.
Enjoy the holiday season, and we wish you all the best in the coming year.
Sincerely,
[Your Name]
Thank You for Your Business
Dear [Client Name],
Thank you for choosing our company for your business needs. We are grateful for the trust you have placed in us and the opportunity to work together.
At our company, we take pride in providing excellent customer service and high-quality work. We hope that your experience with us has been a positive one and that we have exceeded your expectations.
As always, we are here to support your business and help you achieve your goals. If there is anything we can do to serve you better, please don’t hesitate to let us know.
Thank you again for your business.
Best regards,
[Your Name]
Request for Testimonial
Dear [Client Name],
We hope that you are doing well. We would like to request a testimonial from you to display on our website and social media platforms.
As a valued client, your feedback is important to us and will help us improve our services and better serve our clients. If you are willing to provide a testimonial, we would be grateful for your insights into our company and the services we offer.
Thank you for your time, and we look forward to hearing from you soon.
Best regards,
[Your Name]
Invitation to Networking Event
Dear [Client Name],
We would like to invite you to our upcoming [event name] networking event, taking place on [date] at [time].
This event will provide an opportunity for like-minded professionals to network, share insights, and foster business relationships. We hope that you can join us and take advantage of this opportunity to expand your connections and reach new business opportunities.
Please RSVP by [RSVP date] if you are able to attend. We look forward to seeing you there.
Best regards,
[Your Name]
Tips for Writing an Effective Email to an Old Client for Business
Reaching out to old clients can be a great way to grow your business. However, if you want to maximize your chances of success, you need to write an email that stands out from the rest. Here are some tips to help you create an effective email to an old client for business.
1. Personalization: The first step to crafting an effective email is to personalize it as much as possible. Address your client by name, mention previous interactions you had with them, and reference any specific needs they might have mentioned in the past. This shows that you value your client and are willing to put in the effort to meet their needs.
2. Catchy Subject Line: People receive hundreds of emails every day, so you need to ensure that your email stands out. A catchy subject line can help you achieve that. It should be short, to the point, and indicate what the email is about. Use action words and make it exciting.
3. Call to Action: Make sure your email has a clear call to action. Tell your client what you want them to do next, whether it’s scheduling a call, setting up a meeting, or placing an order. Be specific and keep it simple.
4. Keep it Short: Your email should be concise and easy to read. Stick to the point and direct. Long paragraphs and run-on sentences can become confusing and leave the reader disinterested. Make it engaging and avoid using jargon or technical terms the client may not understand.
5. Offer Value: Clients want to know what’s in it for them. Offer something of value in your email to make it more enticing, like promotions, discounts, or other offers. Make sure it’s relevant to the client’s needs and interests.
By implementing these simple tips, you can craft an email that stands out and catches the attention of your old clients. Keep in mind the goal of your email and communicate it in a concise, personal and engaging way. Remember, your old clients are already familiar with your brand and have a history with you, so they may be easier to convince than new leads. Creating a quality email can land you a valuable business client and improve the longevity and sustainability of your business.
FAQs related to sample email to old client for business
What is the purpose of sending a sample email to an old client?
The purpose of sending a sample email to an old client is to reconnect with them and remind them about your business and the services you offer. It can also be a way to get feedback and suggestions on how to improve your business.
How should I address the old client in the email?
You should address the old client by their name or use a formal greeting such as “Dear [Client Name]”. Use a friendly tone and avoid being too formal or too informal.
What should I write in the email subject line?
The email subject line should be attention-grabbing and relevant to the message you want to convey. Examples include “Reconnecting with an old client” or “Offering our services to a valued client”.
How should I start the email?
You should start the email by acknowledging the past relationship you had with the client and express your interest in reconnecting. You can also mention any updates or changes in your business since you last spoke to them.
What should I include in the body of the email?
The body of the email should include a brief introduction about your business, a description of your services, and a call to action for the client to respond or set up a meeting.
How long should the email be?
The email should be short and to the point, ideally no more than 3-4 paragraphs. Avoid using jargon or technical terms that the client may not understand.
Should I attach any documents or files to the email?
You can attach any relevant documents or files such as a brochure or business card to the email, but keep in mind that the client may not have time to review them in detail.
When is the best time to send the email?
The best time to send the email is during regular business hours, on a weekday, and avoiding holidays or weekends. This will increase the chances of the client reading and responding to the email promptly.
What should I do if I don’t receive a response from the client?
If you don’t receive a response from the client within a week, you can send a follow-up email to remind them of your message. Avoid being pushy or aggressive, and always remain professional and courteous.
Is it appropriate to ask for a referral or recommendation in the email?
You can ask for a referral or recommendation from the client, but only if you have a good relationship with them and they are satisfied with your services. Avoid being too pushy or aggressive, and always respect the client’s decision.
Wrap it up!
And that’s it! I hope you found this sample email useful for reaching out to old clients and drumming up some new business. Remember, personalization is key, so don’t be afraid to add in a little extra something to make your message stand out. Thanks for reading, and be sure to check back soon for more helpful tips and tricks!