Sample Email for Unsuccessful Tender: Tips and Template

Are you struggling with writing an email to notify a bidder that their tender was unsuccessful? Don’t worry, you’re not alone. Finding the right tone and wording can be tricky – after all, you don’t want to offend the unsuccessful bidder, but you still need to communicate the news clearly and accurately.

To help you out, we’ve put together a sample email for unsuccessful tenders that you can use as a reference. Whether you’re new to tendering or just looking for some guidance, this resource will save you time and effort.

Remember, you can always customize this email to fit your company’s specific communication style. Use these examples as a starting point and edit them as needed to ensure your message is clear and professional.

Dear [Bidder],

Thank you for your interest in [project name]. We have received and carefully evaluated your tender submission for this project. Unfortunately, we have decided not to move forward with your proposal at this time.

We appreciate your time and effort in putting together a response to our RFP. We received strong proposals from a number of vendors, but we made the choice to move forward with another vendor. Please understand that this decision was not a reflection of the quality of your company’s capabilities or the quality of your submission.

We look forward to the possibility of working together on future projects. We wish you all the best in your future business endeavors.

Sincerely,

[Your Name]

Remember to keep it simple and straightforward – a brief, professional email is all that is necessary. Hopefully this sample email for unsuccessful tenders will help guide you in crafting your own message. Good luck!

The Best Structure for a Sample Email for Unsuccessful Tender

When submitting a tender for a project, there is always the possibility that you will not be successful. While it can be disappointing, it is important to handle the situation professionally and with grace. One way to do this is through a well-structured and thoughtful email to the project owner outlining your appreciation for the opportunity and commitment to maintaining a positive relationship moving forward. Here are some tips for crafting a strong email following an unsuccessful tender:

1. Begin with Gratitude

Begin your email by thanking the project owner for the opportunity to submit a tender for the project. Express your appreciation for their consideration and the time and resources they have put into reviewing your proposal. This sets a positive tone and demonstrates your professionalism and respect for their decision-making process.

2. Acknowledge the Outcome

Be honest about the outcome of your tender. Acknowledge that you were not successful and that you understand and accept the decision made by the project owner. This helps to avoid any confusion or misinterpretation and shows that you understand the need for objectivity and impartiality in the tendering process.

3. Ask for Feedback

It is always valuable to receive feedback on your tender, even if it is not successful. It can help you to refine your approach and improve for future opportunities. Requesting feedback also demonstrates your commitment to continuous improvement and your willingness to learn and grow from this experience.

4. Express a Desire to Maintain a Positive Relationship

End your email on a positive note by expressing your commitment to maintaining a positive relationship with the project owner. This sends a message that you value their business and are interested in future opportunities to work with them. Even if you were not successful this time, there may be future projects where your skills and expertise are a better fit.

Following these tips can help ensure that your email is well-structured and professional, setting a positive foundation for future business opportunities. Remember to approach the situation with grace and curiosity, using the experience to grow and improve in your tendering process.

Unsuccessful Tender Email Templates for Different Reasons

Rejection of Tender due to Non-Compliance with Requirements

Dear [Bidder Name],

Thank you for your interest in our tender. It is with regret that we inform you that your bid has been unsuccessful. The reason for this is that your proposal failed to comply with the minimum requirements as outlined in our bid document. We specifically noted that your proposed solution did not meet some of the technical specifications that we had highlighted.

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We received a number of high-quality proposals and after a careful evaluation, we selected the bid that best met our needs. Hard decisions had to be made and unfortunately, we could not accept every bid. We thank you for submitting your proposal and for your interest in our project.

We encourage you to participate in future opportunities and to keep monitoring our website for upcoming tenders. Thank you once again for your submission.

Sincerely,

[Your Name]

Non-Availability of Resources for the Tender

Dear [Bidder Name],

Thank you for submitting your proposal for our tender. We appreciate the time and effort you took to put together a detailed bid.

We regret to inform you that we were unable to accept your bid due to our inability to secure some of the resources that were required to support your solution. We believe that there were elements of your proposal that had the potential to meet our needs, but unfortunately, we were unable to proceed with your solution.

This was a highly-competitive tender with keen interest from a number of bidders. Unfortunately, we could only select one proposal. We believe that your company has the skills and ability to deliver quality solutions, and we encourage you to consider submitting proposals for future projects.

Thank you once again for the time and effort you put into your bid; it was much appreciated.

Best regards,

[Your Name]

Tender Rejection due to Price Competition

Dear [Bidder Name],

We wish to thank you for taking the time to submit your proposal to our tender. We appreciate the effort you put into your bid and recognize the quality of your solution.

It is with regret that we inform you that you were unsuccessful in the tender process. We received a number of high-quality proposals, and after careful evaluation, we selected a proposal that best met our needs while taking into account cost and value for money.

We appreciate that price competition is an important aspect of the tender process, and we acknowledge the competitive pricing in your proposal. However, due to the nature of the project and our specific requirements, we were unable to proceed with your proposal.

We encourage you to consider future tender opportunities and to visit our website regularly for updates. We value your interest in our project and hope that you will continue to participate in our tender processes.

Thank you once again for your time and effort in submitting your proposal.

Best regards,

[Your Name]

Non-Compliance with Eligibility Criteria

Hello [Bidder Name],

Thank you for submitting your bid for our tender. We appreciate your interest in our project and the time and effort that you invested in your proposal. However, we regret to inform you that we cannot accept your bid due to non-compliance with the eligibility criteria that we had set out in the solicitation document.

During the bid evaluation process, it became evident that you did not meet the minimum requirements as outlined in our bid document. Our process requires that we enforce strict adherence to our eligibility criteria, which we use to determine which proposals will be considered. Your proposal did not meet our minimum requirements, and as such, we could not consider it further.

We thank you for your participation in our tender process, and we encourage you to take note of our eligibility criteria before submitting in future opportunities.

Best wishes,

[Your Name]

Tender Rejection due to Technical Issues with the Proposal

Dear [Bidder Name],

We appreciate the time and effort that you took to submit a proposal for our tender. We received a large number of high-quality proposals and were thoroughly impressed by the innovative solutions that we reviewed.

Unfortunately, we regret to inform you that we were unable to accept your proposal due to some technical issues that were identified. During the evaluation process, we noted that there were elements of your solution that did not meet our specifications or were not capable of meeting the requirements of the project.

It was a difficult decision, but we had to select the proposal that best met our needs. We understand the importance of the tender process to your business, and we encourage you to take the feedback and re-evaluate your solution for future tender opportunities.

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Thank you for the time and effort you put into your proposal, and we wish you all the best in your future endeavours.

Sincerely,

[Your Name]

Unsuccessful Tender due to Late Delivery

Dear [Bidder Name],

We received your bid for our tender and had the opportunity to review it against the requirements of the project. While we were impressed with your proposal and recognised your ability to deliver, it is with regret that we inform you that we cannot accept your proposal.

The submission deadline for proposals was [date and time], and we noted that your proposal was received after the closing time. Unfortunately, we had to enforce this strict deadline, as it is a critical part of our process to ensure equal opportunities and a level playing field for all bidders.

We received a number of high-quality proposals within the stipulated period, and after careful evaluation, we selected a bidder who met all our requirements. We recognise the time and effort you put into developing your proposal for this project, and we appreciate your interest and participation in our tender process.

We invite you to submit proposals for future projects and look forward to working with you in the future.

Best regards,

[Your Name]

Non-Viability of the Proposal for the Project

Hello [Bidder Name],

Thank you for submitting your proposal for our tender. We appreciate the time and effort that you invested in developing a solution that addresses the requirements of our project.

Unfortunately, after evaluating your proposal, we have decided that it does not meet our needs as outlined in the solicitation document. We received a number of highly competitive proposals, and after careful consideration, we chose a proposal that best met our requirements. There were aspects of your proposal that we found interesting, but we had to select the solution that presented the best value for money.

We recognise the effort you put into your proposal, and we invite you to submit proposals for future projects. Keep an eye on our website for upcoming tenders and opportunities.

Thank you again for your interest in our project. We wish you all the best in your future endeavours.

Sincere regards,

[Your Name]

Tips for Responding to an Unsuccessful Tender

Getting a no when you have submitted a tender can be quite frustrating. However, it is still important to send a response and keep a positive attitude. Below are some tips that can help you respond to an unsuccessful tender:

1. Acknowledge the Response

It is important to acknowledge the response, even though it may not be the news you had hoped for. Thank the recipient for taking the time to evaluate your tender and for the feedback provided. This shows that you are professional and respectful.

2. Request Feedback

Feedback can give you valuable insights for improving your future tenders. Politely ask for feedback on why your tender was unsuccessful and ways to improve. Use this feedback to learn and make valuable adjustments on future tenders.

3. Resubmit the Tender

You can request to resubmit your tender if you believe there is still an opportunity open with the recipient. Before this, consider if there are any modifications that can be made based on the feedback given. Resubmitting your tender in a timely manner can demonstrate persistence, professionalism, and your commitment to the project.

4. Build Relationships with the Recipient

Establishing a relationship with the recipient before submitting a tender is important. This can help you get a better understanding of the recipient’s needs and give you an edge over other bidders. Keep in regular touch with the recipient to foster a relationship and show your continued interest in working with them in the future.

5. Stay Optimistic

Although an unsuccessful tender can be disappointing, don’t lose sight of your long-term goals. Losing one bid does not mean that you can’t get another one in the future. Stay optimistic and focus on areas you can improve on. By adopting a positive attitude, you are more likely to succeed in the long run.

In conclusion, tendering is not an exact science and the evaluation process can be subjective. By following the above tips, you can maintain a professional attitude, learn valuable lessons and improve your chances of winning future tenders.

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FAQs about Sample Email for Unsuccessful Tender


What is a sample email for unsuccessful tender?

A sample email for unsuccessful tender is a pre-written template that you can use to inform a bidder that their tender was not successful. It is a polite way to communicate the outcome of the bidding process and provide feedback to the unsuccessful bidder.

Why is it important to send an unsuccessful tender email?

Sending an unsuccessful tender email is important because it helps to maintain good relationships with suppliers and bidders. It also provides an opportunity to give feedback on the tender process, which can help improve future bids. Additionally, it shows that the organization values transparency and openness in the bidding process.

What should be included in an unsuccessful tender email?

An unsuccessful tender email should include a polite and professional tone, a clear and concise message informing the bidder that they were not successful, and feedback on why their bid was not successful. The email should also thank the bidder for their time and effort in preparing their tender and provide any necessary next steps or information.

How should I address the unsuccessful bidder in the email?

You should address the unsuccessful bidder in a professional and respectful way using their name or company name as appropriate. Avoid using phrases that may be interpreted as condescending or disrespectful.

Can I provide feedback on the unsuccessful tender without being too critical?

Absolutely! The key is to provide constructive feedback that is specific and targeted to help the unsuccessful bidder understand how they can improve their future bids. It is important to avoid making personal attacks or using language that is overly critical or negative.

Is it necessary to provide feedback on the unsuccessful tender?

Providing feedback on the unsuccessful tender is not mandatory, but it is strongly encouraged. It not only helps the unsuccessful bidder understand why their bid was not successful, but it can also help to improve future bids and strengthen the bidding relationship between the organization and the bidder.

How soon should I send an unsuccessful tender email?

You should aim to send the unsuccessful tender email as soon as possible after the decision has been made. This will help to show that you respect the bidder’s time and effort and that you value transparency and fairness in the bidding process.

Can I offer the unsuccessful bidder another opportunity to bid?

Yes, you can offer the unsuccessful bidder another opportunity to bid if it is appropriate and relevant to the organization’s needs. This should be done in a professional and respectful manner and should be accompanied by feedback on why their previous bid was not successful.

How can I ensure that my unsuccessful tender email is effective?

To ensure that the unsuccessful tender email is effective, it is important to be polite and professional, provide specific and targeted feedback, and offer any necessary next steps or information. It is also important to maintain good relationships with suppliers and to value transparency and fairness in the bidding process.

Can I use a sample email for unsuccessful tender as is or should I customize it?

It is recommended that you customize the sample email for unsuccessful tender to ensure that it is relevant to your organization and the specific bidding process. This will help to make the email more effective and ensure that it is tailored to the bidder’s needs and concerns.

Hope our sample email for unsuccessful tender helped!

We hope that our sample email for unsuccessful tender has given you some useful ideas on how to write a kind rejection letter. Remember, it’s essential to maintain a friendly and professional tone, even when delivering bad news. Thanks for taking the time to read our article! We’ll see you next time for more helpful tips on navigating the business world.

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