Are you tired of sending plain and boring emails to your clients and customers? Want to spice things up and add some pizazz to your email communication? One effective way to do just that is by attaching an EDM (Electronic Direct Mail) to your email.
An EDM is a great way to grab your recipient’s attention, showcase your brand and products, and ultimately drive more sales. But how do you attach an EDM to your email? Don’t worry, it’s easier than you might think.
In this article, we’ll dive into the step-by-step process of attaching an EDM to your email. Plus, we’ll provide you with examples that you can use and edit as needed to best suit your business.
So, whether you’re a seasoned veteran in email marketing or a novice, this article is for you. Let’s get started and make your emails stand out from the crowded inbox.
The optimal structure for attaching EDM in email
When it comes to email marketing, including an effective Electronic Direct Mailer (EDM) is crucial. An EDM carries all the information that the marketer wants to convey to the reader, and a well-structured EDM can create a lasting impact on the reader’s mind. However, a poorly structured EDM can lead to a low click-through rate and may end up in the recipient’s trash folder. That’s why it’s important to understand the optimal structure for attaching EDM in email.
Firstly, start with a catchy subject line. The subject line is the first impression the recipient will have of your EDM. It should be brief but should also convey the message of your email. Address the recipient by their name to make the message more personalized and create a sense of familiarity. This way, the recipient would be more inclined to open your EDM.
Secondly, create visually appealing content. A well-structured EDM should have a hierarchy that makes it easy for the recipient to read and digest the information. Use headers, sub-headers, bullet points, and images to make your content stand out and more appealing. Use fonts and colors that complement your brand and allow your EDM to stand out. An uncluttered design with plenty of white space will also make the content easy to read and navigate.
Thirdly, keep the message precise and concise. The goal of an EDM is to convey a message, so it should be clear, concise, and to the point. Use simple language and avoid complicated jargon. The recipient should be able to understand the message in the first few seconds of reading. Provide a clear call-to-action to encourage the recipient to take the desired action.
Fourthly, make your email mobile-responsive. People are using smartphones and tablets to read their emails, so it’s vital to ensure that your EDM is mobile-responsive. A mobile-responsive EDM will adjust to the device the recipient is using, making it easier to read and navigate.
In conclusion, a well-structured EDM is crucial for a successful email marketing campaign. By following the above tips, marketers can create an EDM that stands out, engages the recipient, and encourages them to take the desired action. Always focus on creating value for the recipient, and they will engage with your brand.
Email Templates for Attaching EDMs
Invitation to an Event EDM Attachment
Dear [Recipient],
We are thrilled to invite you to our upcoming event that will be held on [date/time] at [venue]. Attached with this email is an EDM that contains all the details about the event and how you can register to attend. We are confident that you will have an amazing time at the event and we can’t wait to see you there!
Thank you for considering our invitation and please let us know if you have any questions or concerns.
Best regards,
[Your Name]
Sales Promotion EDM Attachment
Hello [Recipient],
We are excited to offer you an exclusive sales promotion that we think you’ll love. Attached to this email is an EDM that contains all the details about the promotion including the discount, terms and conditions, and how to claim. We hope that this offer will help you in making a purchase decision for the product or service that we offer.
Thank you for considering our offer and please don’t hesitate to contact us if you require any further information.
Best regards,
[Your Name]
Welcome Package EDM Attachment
Dear [Recipient],
We would like to welcome you to our [Company/Brand] family. Attached with this email is an EDM that contains a welcome package that aims to provide you with important information about our products and services. Please take the time to read the package as it also includes useful resources that will help you in making the most of your experience with us.
If you have any questions or concerns, please don’t hesitate to contact us. We are always here to assist you in any way we can.
Warm regards,
[Your Name]
Newsletter Subscription Confirmation EDM Attachment
Hello [Recipient],
Thank you for subscribing to our newsletter! Attached to this email is an EDM that contains information on how to confirm your subscription and complete the registration process. Please follow the steps outlined in the attachment to ensure that you receive our newsletter and stay up-to-date with the latest news and offers from us.
If you have any difficulties with the registration process, please don’t hesitate to let us know. We are here to help you in any way we can.
Best regards,
[Your Name]
Product Demo EDM Attachment
Dear [Recipient],
We are delighted to offer you a product demo of our [Product/Service]. Attached with this email is an EDM that contains all the details about the demo including the date, time, and how to join. We believe that this demo will help you in making an informed decision about our product or service and we look forward to hearing your feedback.
Thank you for considering our offer and please don’t hesitate to contact us if you require any further information.
Warm regards,
[Your Name]
Product Update EDM Attachment
Hello [Recipient],
We are pleased to inform you that we have recently released an update for our [Product/Service]. Attached with this email is an EDM that contains information about the update and how it will benefit you. We recommend that you take the time to read through the attachment to ensure that you are using our product or service to its fullest potential.
If you have any questions or feedback about the update, please don’t hesitate to contact us. We’d love to hear from you!
Best regards,
[Your Name]
Customer Survey Request EDM Attachment
Dear [Recipient],
We value your opinion and would like to hear your feedback about our [Product/Service]. Attached with this email is an EDM that contains a customer survey request. We appreciate your time and effort in responding to the survey as it will provide us with valuable insights about how to improve our performance and better serve you.
Thank you for your cooperation and please let us know if you encounter any difficulties with the survey or if you have any further questions for us.
Warm regards,
[Your Name]
How to Attach EDM in Email: Tips for Effective Email Marketing
Email is one of the most widely used marketing channels, and for good reason. It’s cost-effective, measurable, and has a high ROI. But if you want to make your email marketing campaigns effective, you need to know how to attach EDM in email properly. Here are tips to help you do just that:
1. Use a professional email marketing tool
Using a professional email marketing tool, such as MailChimp, Constant Contact, or Campaign Monitor, can help ensure your EDM is delivered properly. These tools provide templates and allow for easy customization, making it easy for you to attach your EDM and send it out to your email list.
2. Optimize your EDM for mobile devices
A growing number of people use their mobile devices to check their emails, so it’s important to make sure your EDM is optimized for mobile. Use a responsive design that adjusts to screen sizes and use clear, concise headlines and bullets to make it easy to read on smaller screens.
3. Keep your EDM short and to the point
People are bombarded with emails every day, so you need to make sure your EDM is short and to the point. Use a catchy headline and make sure every element of your email is designed to capture the reader’s attention and keep them engaged.
4. Include a clear call-to-action
Your EDM should include a clear call-to-action. Whether it’s to purchase your product, sign up for your newsletter, or attend an event, make sure the call-to-action stands out and is easy to find.
5. Use attractive visuals and graphics
Visuals and graphics can help make your EDM more engaging. Use high-quality images and graphics to help bring your message to life and capture the reader’s attention.
6. Personalize your EDM
Personalizing your email can help increase engagement and make your readers feel valued. Use the recipient’s name in the email and tailor the message based on their preferences or past behavior.
In conclusion, attaching EDM in email can be a powerful tool for effective email marketing campaigns. By using professional email marketing tools, optimizing for mobile devices, keeping email short and to the point, including a clear call-to-action, using attractive visuals, and personalizing the email, you can ensure your EDM stands out in your recipient’s crowded inbox.
FAQs on how to attach edm in email
What is an EDM and how can I create one to attach in my email?
An EDM stands for Electronic Direct Mail, which is an email sent to a large audience to promote a product or service. You can create one using an email marketing software or hiring a designer to do it for you.
What is the best way to attach an EDM in my email?
The best way to attach an EDM in your email is by embedding it as an image or linking it to a landing page where the recipient can view it. Make sure the file size is small enough to avoid bouncebacks.
What file format should I use when attaching an EDM in my email?
The recommended file format for an EDM is JPEG or PNG for images, or HTML for a link to a landing page.
Is it necessary to compress the file before attaching it in my email?
Yes, it is recommended to compress the file before attaching it in your email to reduce the file size and avoid bouncebacks due to large attachments. There are several online tools available to compress files for free.
Can I attach multiple EDMS in one email?
Yes, you can attach multiple EDMs in one email, but make sure the file sizes are small enough to avoid bouncebacks and the content is relevant to your audience.
What should I do if the recipient cannot view the attached EDM?
If the recipient cannot view the attached EDM, try embedding it as an image or linking it to a landing page. Make sure the file format is supported by their email client and the security settings are not blocking the content.
How can I track the engagement of my attached EDM?
You can track the engagement of your attached EDM by using an email marketing software that provides metrics such as open rate, click-through rate, and conversion rate. This will help you measure the effectiveness of your email campaign.
What should I include in the email body when attaching an EDM?
You should include a brief introduction and a call-to-action in the email body when attaching an EDM. This will give the recipient context and encourage them to view the attached content.
How can I ensure that my attached EDM does not end up in the spam folder?
You can ensure that your attached EDM does not end up in the spam folder by avoiding spam triggers such as using excessive capital letters and exclamation marks, avoiding certain trigger words, and testing your email with a spam checker before sending it.
Can I send an EDM as an attachment in a cold email?
It is not recommended to send an EDM as an attachment in a cold email as it may come across as spammy and lead to unsolicited communication. Instead, consider linking to the EDM on your website or including a link to a landing page where the recipient can view it.
Happy Emailing!
We hope this guide has been helpful in showing you how to attach EDMs to your email. Remember to keep your emails engaging and visually appealing, and to always test your emails before sending to ensure that they look great on every device. Thanks for reading and we look forward to seeing you again soon!