10 Discount Email Sample Templates to Boost Your Sales

Hey there savvy shoppers,

Are you on the hunt for a sweet deal? Look no further than the magical world of discount emails. That’s right, these little gems can save you serious cash and make you feel like a champion bargain hunter.

But where do you start? Fear not, my friends. I’ve got some hot tips and juicy examples of discount email samples to get you on your way. From clothing to electronics to travel, there’s something for everyone. And the best part? You can easily edit these samples to fit your brand or personal style.

So hold onto your wallets and get ready to be amazed. Let’s dive into the world of discount email samples and discover the secret to saving big bucks.

The Best Structure for a Discount Email: A Tried-and-True Formula

As an entrepreneur who’s sent countless discount emails, I’ve learned that the right structure can make all the difference in converting readers into customers. After testing and refining my approach, I’ve settled on a formula that consistently generates results. Here’s how it works:

Subject Line:

Your subject line is the first thing recipients will see, and it needs to grab their attention while clearly communicating the offer. Keep it short and sweet, and consider using personalization tactics like including the recipient’s name or referencing their past purchases. Examples of effective subject lines include:

  • Exclusive Offer for [Recipient Name]: [Discount Amount] Off Your Next Purchase!
  • Don’t Miss Out! [Discount Amount] Off All [Product/Service] Today Only

Opening Paragraph:

In the opening paragraph, acknowledge and appreciate the recipient for being a valued customer. Remind them of their past purchases and how your product or service has benefitted them. Then, introduce the offer and explain the discount amount and terms (e.g. “20% off your next purchase over $50”). Encourage readers to take advantage of the offer by creating a sense of urgency, such as mentioning that the offer is only available for a limited time.

Product/Service Description:

Next, provide a brief overview of the product or service you’re offering the discount on. Highlight its key features and benefits, and use persuasive language to explain why it’s a must-have item (e.g. “Experience the power of our new, state-of-the-art blender that makes healthy smoothies in seconds”).

Call-to-Action:

Your call-to-action should clearly outline the steps the recipient needs to take to redeem the offer. This could be as simple as clicking a button or entering a discount code at checkout. Use strong, action-oriented language that inspires readers to take immediate action (e.g. “Act fast and save big! Click the button below to start shopping now”).

Closing Paragraph:

End your email with a final call-to-action that restates the offer and emphasizes the urgency (e.g. “Don’t wait — this offer won’t last long! Click now to save [discount amount] on [product/service]”). Thank the reader for their loyalty and encourage them to share the offer with their friends and family. Finally, sign off with a personalized closing that aligns with your brand personality (e.g. “Happy shopping!” or “Stay healthy and vibrant!”).

By following this structure, you can create a discount email that captures readers’ attention, persuades them to take action, and ultimately boosts your sales. Happy emailing!

Special Discount for Our Loyal Customers

Exclusive 20% Discount for our Valued Customers

Dear [Customer Name],

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We at ABC Company value our customers, and we would like to thank you for your loyalty and trust. To show our appreciation, we are offering you an exclusive 20% discount on all purchases made in the next 5 days. Yes, you heard it right- a 20% discount on all our products- from clothing to accessories to electronics!

Don’t miss this opportunity to save big on your favorite products. Our extensive range of high-quality products, coupled with our attractive discount, is a deal you won’t find elsewhere.

Hurry up! Visit our website now to avail of the discount. Use the coupon code ‘LOYAL20’ at checkout to redeem the offer.

Thank you again for your loyalty, and we look forward to seeing you soon!

Best regards,

The team at ABC Company

Special Discount for New Customers

Dear [Customer Name],

Thank you for considering to shop at DEF Company. To give you a warm welcome, we would like to offer you a special discount of 25% on your first purchase with us. This is a limited time offer and only available for new customers.

We have a wide range of products available for you to choose from- apparel, beauty, home goods and more. We believe you’ll find something you love!

To benefit from the 25% discount, please use the coupon code ‘WELCOME25’ at checkout.

We look forward to having the chance to serve you as our new customer and providing you the best products and services.

Best regards,

The team at DEF Company

Get Your Summer Essentials with Our Exclusive Discount

Dear [Customer Name],

Summer is here, and we at GHI Company know how important it is for our customers to stay comfortable and stylish during this hot season. Therefore, we are pleased to announce an exclusive discount of 15% on all of our summer essentials.

Whether you are looking for a new swimsuit, sandals, or a trendy summer dress, we have got you covered. There’s no better place to stock up on your summer essentials than GHI Company.

Hurry now and visit our website to take advantage of this exclusive summer discount. Use the coupon code ‘SUMMER15’ at checkout to receive the discount. The offer is only available for 7 days.

Thank you for choosing GHI Company as your go-to store for all your summer needs.

Best regards,

The team at GHI Company

Exclusive Discount for Local Employees

Dear [Customer Name],

At JKL Company, we appreciate our local employees for their hard work and efforts. As a token of our appreciation, we would like to offer you an exclusive discount of 10% on all purchases made at our store.

From clothing to home goods and everything in between, we have got everything you need to make your life a little better. All you need to do is show your employee identification to receive your discount.

We believe that a happy employee is a productive employee. So take advantage of this opportunity and shop with us. This offer is valid for the next 30 days.

Thank you for your dedication to our community.

Best regards,

The team at JKL Company

Exclusive Discount for Military Personnel and Their Families

Dear [Customer Name],

As a way of showing our appreciation for the men and women who serve our country, we at MNO Company are pleased to offer an exclusive discount of 20% to all active duty military personnel and their families.

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We have a wide range of high-quality products- from clothing to jewelry, electronics to home goods. It’s our way of saying thank you for your service, and we hope it makes your day a little brighter.

To benefit from this exclusive discount, present your military ID or family ID at the checkout. We believe that every little bit helps, and we hope we can make a difference in your life.

Thank you for your service, and we hope to see you soon.

Best regards,

The team at MNO Company

Don’t Miss Out on Our End of Summer Sale

Dear [Customer Name],

The end of summer is quickly approaching, and we at PQR Company want to help you stock up on all of your back-to-school essentials.

Take advantage of our end-of-summer sale, offering discounts from 20% – 50% on clothing, backpacks, school supplies, and more.

But hurry- this sale is for a limited time only! Visit our website to shop now and take advantage of this fantastic sale. Free shipping for all orders over $50.

Thank you for choosing PQR Company, and we look forward to serving you for your back-to-school needs.

Best regards,

The team at PQR Company

Black Friday Super Sale with Unbeatable Prices

Dear [Customer Name],

Black Friday is here, and we at RST Company have some crazy deals that you won’t find anywhere else. Our exclusive sale offers fantastic discounts of up to 70% on all of your favorite products- from home appliances to jewelry, baby gear to clothing, and so much more.

Hurry now and visit our website to see the latest deals and offers. Don’t wait – the sale is for a limited time only!

Thank you for choosing RST Company as your go-to store for all your shopping needs. We hope you have a happy holidays season.

Best regards,

The team at RST Company

Tips for Crafting an Effective Discount Email

Discount emails can be a powerful marketing tool, but crafting one that converts requires careful planning and execution. Here are some tips to help you create an effective discount email:

  • Personalize the subject line: Personalization is key in email marketing, and it begins with the subject line. Use the recipient’s name or incorporate information that is relevant to their interests to grab their attention and entice them to open the email.
  • Create urgency: Scarcity and urgency can motivate customers to take action, so use phrases like “limited time offer” or “act now” to create a sense of urgency and encourage customers to take advantage of the discount.
  • Highlight the benefits: Clearly state the benefits of your offer in the email. Whether it’s a discount on a product or free shipping, make sure the customer understands what they stand to gain by purchasing from you.
  • Include eye-catching visuals: Use images and graphics to make your email visually appealing and draw attention to the discount. This will help your email stand out in crowded inboxes and catch the recipient’s eye.
  • Link directly to the offer: Make it easy for customers to take advantage of the discount by linking directly to the offer in the email. This removes any barriers to conversion and streamlines the process for the customer.
  • Track and analyze the results: Measuring the success of your discount email is essential to understanding what works and what doesn’t. Track the open and conversion rates of your emails to optimize future campaigns.
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By following these tips, you can create an effective discount email that not only provides value to your customers but also drives sales for your business.

Discount Email Sample


What is a discount email sample?

A discount email sample is a promotional email sent to customers that contains information about a discount or special offer available for a certain product or service.

How do I get a discount email sample?

You can get a discount email sample from the company’s website, social media platforms, or by subscribing to their newsletter.

Can I use a discount email sample more than once?

It depends on the terms and conditions of the discount. Some discounts may be usable for multiple purchases while others are valid for a single use only.

How long is a discount email sample valid for?

The expiration date of a discount email sample is usually mentioned in the email or the terms and conditions. It can vary from a few days to a few weeks.

Can I combine multiple discount email samples?

It depends on the company’s policy. Some may allow you to combine multiple discounts while others do not.

What should I do if the discount code does not work?

If the discount code does not work, you can contact the company’s customer support to resolve the issue.

Do I need to enter the discount code during checkout?

Yes, you need to enter the discount code during checkout to activate the discount. Make sure to check the instructions provided in the email carefully.

Can I share the discount code with others?

It depends on the company’s policy. Some may allow you to share the code with others while others do not.

How often do companies send out discount email samples?

It varies from company to company. Some may send out discount email samples regularly while others may do it occasionally.

Is there a limit to the number of discount email samples I can avail?

It depends on the company’s policy. Some may put a limit on the number of discounts you can avail while others do not.

Thanks for Checking Out Our Discount Email Sample!

We hope this sample has given you some inspiration for your next marketing campaign. Remember, getting people to open your email is only half the battle – providing value and creating a sense of urgency is what will ultimately lead to sales. Don’t be afraid to test different subject lines, images, and calls to action to see what works best for your audience. And if you’re ever in need of additional inspiration or expert advice, we welcome you back to our site anytime. Thanks for reading, and happy emailing!

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