How to Write a Winning Contest Announcement Email: Sample Included

Hello everyone!

I am thrilled to share that we have a special announcement today – a brand new contest has just opened up! This is your chance to showcase your creative talents, as we invite you to participate in this exciting competition.

To give you a head start, we have also included a sample email template that you can use to announce your very own contest. In this resource, you will not only find a winning announcement but also get a step-by-step breakdown of what makes it so effective.

Our contest announcement email sample is designed to help you capture the attention of your audience, achieve your desired engagement goals and take the necessary action towards achieving success. So whether you are an established business owner or just starting out, this resource is for you.

Of course, no two campaigns are the same – which is why you will also be able to edit the sample email to suit your specific needs. Whether you want to tweak the language or customize the design, we have got you covered.

Ultimately, the goal of any contest announcement email is to get your audience excited about your brand, cultivate a culture of engagement and foster brand loyalty over the long term. With the right message, strategy and execution, you can achieve all of these objectives and more.

So go ahead, check out our contest announcement email sample and start crafting your own winning message today!

The Winning Formula: How to Structure an Effective Contest Announcement Email

Are you planning to run a contest? Whether it’s a social media giveaway or a writing competition, your email announcement plays a crucial role in generating interest, building excitement, and ultimately driving entries. But crafting an effective contest announcement email isn’t just about the content – it’s also about the structure.

Here’s the winning formula for structuring your contest announcement email:

1. Start with a catchy subject line

The subject line is the first thing your audience will see, so make it count. Use attention-grabbing language and communicate the key value proposition of your contest. For example, “Win a Dream Vacation: Enter Our Travel Photo Contest Today!” or “Calling All Foodies: Show Your Skills in Our Recipe Challenge.”

2. Introduce the contest briefly

Your email should start with a brief introduction that explains what the contest is all about and why it matters. Keep it short and sweet – this isn’t the time for detailed background information. Instead, focus on the excitement and opportunity that the contest presents, and whet the reader’s appetite for more details.

3. Describe the prizes and rules

Next, it’s time to get into the nitty-gritty details of the contest. What are the prizes on offer? How do people enter? What are the deadlines and rules? Be as clear and concise as possible, and use bullet points or numbered lists to make the information easy to scan and digest.

4. Highlight the benefits of participation

People are more likely to enter a contest if they understand what’s in it for them. Use this section to highlight the benefits of participation – whether it’s a chance to win an amazing prize, gain exposure and recognition, or simply have fun and showcase their talents. Keep the tone positive, enthusiastic, and inclusive.

5. Include a call-to-action (CTA)

Finally, wrap up your email with a strong call-to-action that encourages people to enter the contest right away. Use action-oriented language, and make it as easy as possible for people to take the next step – whether that’s clicking a link to a landing page, filling out a form, or submitting their entry via email or social media.

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By following this winning formula, you’ll create a contest announcement email that captures your audience’s attention, inspires them to take action, and sets the stage for a successful campaign.

7 Contest Announcement Email Samples for Different Reasons

Win a Trip to Paris! Enter Our City of Love Contest Now

Dear valued subscriber,

We are thrilled to announce our latest contest, which will give one lucky person the chance to win a trip to the City of Love – Paris!

To enter the contest, all you have to do is follow us on Instagram, like and comment on our latest Paris-inspired post, and tag three friends who would love to join you on this adventure.

The winner will be chosen at random and announced on our Instagram page on the 15th of next month. Good luck!

Sincerely,
[Your Company]

Calling All Aspiring Writers – Enter Our Short Story Contest Today

Dear fellow writers,

Do you have a knack for witty plots, relatable characters, and climactic endings? Then this contest is perfect for you!

We are excited to unveil our annual short story contest, which welcomes entries from aspiring writers around the world. The theme for this year’s contest is “Hope,” and we can’t wait to read your creative takes on it.

To enter the contest, visit our website and submit your original, unpublished short story of up to 3000 words. The winner will receive a cash prize of $1000, as well as have their story published in our upcoming anthology.

Don’t miss this opportunity to showcase your writing talent. Submit your entry by the deadline of August 31st.

Best regards,
[Your Company]

Join Our Cooking Contest and Win a Private Lesson with a Celebrity Chef

Hello foodies,

If you’re passionate about cooking and dream of learning from a celebrity chef, this is your chance!

We are launching our first-ever cooking contest, and the winner will receive a personalized virtual cooking lesson with a renowned chef, along with a gift basket of culinary goodies.

To participate, create a mouthwatering dish using the secret ingredient we reveal on our website, and post a photo of it on Instagram or Facebook. Tag us and use the hashtag #CookingContest[Your Company], and you’re in!

The judges will evaluate the entries based on creativity, presentation, and taste. The winner will be announced on our social media channels on October 1st.

Get your cooking utensils ready and may the best dish win!

Best regards,
[Your Company]

Submit Your Best Photographs to Win a Trip to Iceland

Dear photography enthusiasts,

If you have a passion for capturing breathtaking landscapes and unique cultural experiences, this contest is for you.

We are excited to announce our photo contest, which invites photographers of all levels to submit their best shots for a chance to win a trip to Iceland – one of the most photogenic countries in the world.

To participate, simply visit our website and upload up to three of your favorite photographs that fit the theme of “Vibrant Nature.” The winner will be awarded with a five-day tour of Iceland, along with airfare and accommodation for two people.

The deadline for submissions is November 30th, and the winner will be announced on our website and social media accounts on December 15th.

Don’t miss this chance to showcase your skills and discover the wonders of Iceland. We can’t wait to see your entries!

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Best regards,
[Your Company]

Showcase Your Creativity in Our TikTok Challenge

Hey TikTok enthusiasts,

Are you bored of simply watching videos in your feed, and ready to take on a challenge yourself? We’ve got just the thing for you!

We are launching our first-ever TikTok challenge, and we want you to participate. The challenge is simple – create a video using our branded song and hashtag, and showcase your creativity in the most fun and original way possible.

To enter the contest, follow us on TikTok, create your video, and upload it using the hashtag #TikTokChallenge [Your Company]. We’ll choose the top submissions based on the creativity, entertainment value, and adherence to our guidelines.

The winner will receive a cash prize of $500, along with special recognition on our TikTok page.

The contest runs from August 15th to September 15th, so don’t wait! Join the fun and show us what you’ve got.

Warmly,
[Your Company]

Enter the Ultimate Fitness Challenge and Win a Year’s Gym Membership

Hello fitness enthusiasts,

Are you ready to push your limits and see how far you can go? Then our ultimate fitness challenge is just what you need.

We are inviting all fitness lovers to join our challenge, where you’ll undergo a series of physical and mental tests to determine who’s the strongest, toughest, and most resilient. The winner will receive a year’s membership to their preferred gym, along with a fitness gear shopping spree.

To participate, simply visit our website and sign up for the challenge. You’ll receive a series of tasks and tests to complete over the course of the next month, and we’ll track your progress.

The winner will be announced on our website and social media channels on October 15th. Are you ready to take on the challenge?

Best regards,
[Your Company]

Stand a Chance to Win a Brand-New Car in Our Lucky Draw

Dear valued customer,

We are excited to announce our lucky draw contest, which gives you the opportunity to win a brand-new car – yes, you read that right!

To participate, simply make a purchase of $50 or more at any of our stores or online, and you’ll be automatically entered into our lucky draw. The more purchases you make, the higher your chances of winning.

The lucky draw will be held on December 31st, and the winner will receive a top-of-the-line car of their choice worth up to $50,000.

Don’t miss this incredible opportunity to drive away in style. Start shopping now and cross your fingers!

Sincerely,
[Your Company]

Tips for Writing a Winning Contest Announcement Email Sample

Running a contest is a great way to engage your audience and build brand awareness. However, writing a contest announcement email can be a daunting task. Here are some tips to help you create an effective and exciting announcement email.

  • Clear and Concise Headline:

    The first thing your audience will notice is your email’s subject line. Keep it simple, and make sure it clearly conveys the contest’s value proposition. Using action words like “win,” “free,” or “exclusive” can also help grab your audience’s attention.

  • Mobile-friendly Design:

    Make sure your email’s design is mobile-friendly. The majority of people access their email on their mobile devices, so an email that is not optimized for mobile could discourage them from entering the contest. Simple visuals and clear calls-to-action are the way to go.

  • Include Key Information:

    Make sure to include the contest deadline, eligibility criteria, and prize value in your email. This information should be easy to find and understand to avoid confusion and ensure entries meet your requirements. Provide a link for them to follow for more information or any queries they may have.

  • Emphasize the Prize:

    Mentioning the prize and how valuable it is in your email can motivate your audience to enter your contest. Don’t skimp on details, as they provide more information about what the prize is, what it’s worth, and how it delivers value to them. If you have sponsor-partners, highlight their brand as well.

  • Customize the Call-to-Action:

    A clear call-to-action (CTA) is a must-have in your contest announcement email. Instead of using generic CTA buttons like “Learn more” or “Enter now,” use active, personalized language like “I want to win” or “Count me in.” This simple trick can increase your email’s click-through rate and your chances of getting more entries.

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While these tips can help you get started with writing your contest announcement email, always keep your audience in mind. Remember to have fun and use your brand’s tone and voice while conveying the excitement and value of the contest. With the right messaging and design, you’ll get more entries, increased engagement, and a boost in brand awareness.

Contest Announcement Email Sample FAQs

What is the purpose of this contest announcement email?

The purpose of this contest announcement email is to inform the recipients about an upcoming contest and encourage them to participate.

What is the deadline for the contest?

The deadline for the contest will be mentioned in the contest announcement email.

What are the prizes for the contest?

The prizes for the contest will be mentioned in the contest announcement email.

How do I enter the contest?

The process for entering the contest will be mentioned in the contest announcement email.

Who can participate in the contest?

The eligibility criteria for participating in the contest will be mentioned in the contest announcement email.

Is there a fee to participate in the contest?

The terms and conditions for the contest, including any participation fees, will be mentioned in the contest announcement email.

When will the winners be announced?

The date for announcing the winners will be mentioned in the contest announcement email.

How will the winners be selected?

The criteria for selecting the winners will be mentioned in the contest announcement email.

Can I submit more than one entry?

The rules for submitting entries, including whether multiple entries are allowed, will be mentioned in the contest announcement email.

Who can I contact if I have questions about the contest?

The contact information for any queries about the contest will be mentioned in the contest announcement email.

That’s a Wrap!

Thanks for reading and we hope you found this contest announcement email sample helpful. Don’t forget to keep an eye out for future contests and updates by checking back on our site. Now go enter that contest and good luck!

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